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YouTube film looks at the science, safety and art of industry.
December 5, 2012
By: TOM BRANNA
Editor
The International Fragrance Association of North America (IFRANA) has released “The Story of Fragrances,” a documentary that gives an inside look at the fragrance industry and the science behind the world's most well-known and successful perfumes. The film features some of the industry's most famous perfumers, including Carlos Benaim, creator of Polo by Ralph Lauren. Benaim and other artists come together to discuss their expertise, inspirations and knowledge of the...
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